The Healthline brand - An average of 20% of candidates placed by Healthline are attributed to generic brand awareness. That is, they have not applied to a specific advert or responded to other recognised attraction activities. This demonstrates the strength of the Healthline brand in the market place.
Contingency database (permanent & contract) – An immediate contingency candidate sourcing solution involving an ongoing search of our database of candidate contacts is available. We have built up a comprehensive database of candidates through advertising, direct marketing, the Internet, strategic overseas alliance partners and recommendations.
Retained advertising and selection – A retained selection service combined with targeted advertising or direct mail is a service that offers professional advice on media choice, copy writing, negotiation and placement of advertisement, response handling, detailed candidate briefing and criteria based interviewing, selection and presentation of shortlist and negotiation to achieve completion. These assignments are aimed at any salary level from £20k to £60K and above. Typically this sourcing tool is deployed to attract candidates for senior appointments, specialist roles or multi-vacancy campaigns.
Online job packages – Healthline can offer additional and at no extra cost online advertising. We constantly review the online recruitment landscape so that we are confident in our online package offering. We have partnerships and associations with Totaljobs.com, Fish4jobs.co.uk, Monster.com and Google Adwords with more to come.
Direct mail – Candidates can be sourced using highly targeted direct mail advertisements. This method of candidate attraction works best with salaries ranging from £20k to £60k and above to selected members and groups of the optical sector.
E-marketing – Our html based communication tool can provide a cost and time efficient method of communicating to a large segment of the Healthline database. Any selection criteria can be specified resulting in a range of carefully designed messages being broadcast to a targeted selection on our database.
Referrals - Candidates referred to Healtlhine by friends and colleagues are amongst the most loyal and marketable that we come across. For this reason, our team will try to maximise the number of candidate referrals that are made. To this end, a Refer and Reward scheme has been implemented, which rewards candidates for any referrals they make that result in placements.
Retained executive search (headhunting) – This search tool is a retained consultancy service to attract senior executive candidates to our clients. These assignments involve comprehensive sector research, pro-active headhunting and networking, detailed candidate briefing and criteria based interviewing, selection and presentation of shortlist and negotiation to achieve completion. These assignments are typically within a £35k to £80k salary level and above.
Careers evenings - Healthline organises regular careers evening’s, particularly targeting skilled dispensing opticians and optometrists. These present employers with an excellent opportunity to showcase their company and services to a large group of pre-screened potential candidates. Interviews can be conducted at the event making it an efficient and timesaving exercise, especially for employers needing to address a large-scale hiring requirement.
These can be organised on a bespoke basis for one employer or for a number of employers in conjunction with any professional associations.
Assessment centres – We have a fully developed expertise to create and manage tailor made assessment centres (often an integral part of a multi vacancy campaign). This involves benchmarking prospective candidates on behalf of our clients. This is made possible as we employ staff qualified to administer and interpret psychometric tests.
Overseas alliances - Global partnerships have been established in order to attract mobile international candidates. Increasingly these candidates expect to find a role before they travel. Global partnerships assist us in identifying these candidates and in establishing early contact. Partnerships take two forms. Those with overseas recruitment companies based on a no-fee basis and commercial agreements where a small fee will be paid if a placement is made from an overseas candidate that has been introduced to us. We currently have agreements with organisations based in South Africa, Eire and Europe.
SMS and job alert - SMS messaging is used for candidates pre-registering for career opportunities as part of the registration process included in our traditional off-line print advertising. Frequently used as part of an overseas candidate attraction strategy, candidates are able to make contact with us with ease across time zones. We also use SMS messaging proactively to notify candidates of immediately available vacancies, particularly effective on the temporary/locum side, where quick response time is essential.
Our website allows candidates to register for job alerts resulting in email notifications of vacancies that match their search criteria being sent to them in real time.
To register a vacancy click here.
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